Our Story
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Bageeya is a Vadodara-based sustainable fashion brand that beautifully blends nature, tradition, and conscious living. Founded by Jigisha Shukla and Gaurav tyagi in 2017, the brand began with a simple yet powerful vision — to revive India’s traditional natural dyeing practices while creating environmentally responsible fashion. Leaving behind her background in engineering, Jigisha explored the world of textiles and discovered the hidden beauty of plant-based dyes, sacred temple flowers, herbs, and organic materials.
The name “Bageeya,” meaning “a small garden,” reflects the brand’s deep connection with nature. Every garment is handcrafted using handwoven Indian textiles such as organic cotton, Chanderi, silk, and linen sourced from artisans and weavers across India. What makes Bageeya unique is its innovative use of discarded temple flowers to create natural dyes, giving floral waste a meaningful second life.
Bageeya is also a women-led enterprise where most production activities are handled by women artisans. The brand promotes slow fashion, minimal waste, eco-friendly processes, and skin-friendly clothing. Through its timeless designs and sustainable practices, Bageeya is not just creating fashion — it is nurturing a movement that celebrates heritage, craftsmanship, and harmony with the environment.
Mission
Bageeya’s mission is to create sustainable and ethical fashion that reconnects people with nature, tradition, and mindful living. The brand aims to revive India’s rich heritage of natural dyeing and handwoven textiles while supporting local artisans and women-led craftsmanship. By transforming discarded temple flowers and organic materials into beautiful garments, Bageeya promotes eco-conscious production with minimal waste. Through timeless designs, skin-friendly fabrics, and responsible practices, the brand strives to inspire consumers to choose fashion that is both meaningful and environmentally respectful.
Vision
Bageeya envisions a world where fashion exists in harmony with nature, culture, and community. The brand aspires to lead the movement toward slow and sustainable fashion by preserving traditional Indian crafts and empowering artisan communities, especially women. Through innovation in natural dyeing and ethical production, Bageeya seeks to reduce the environmental impact of the fashion industry while celebrating authenticity and mindful consumption. Its vision is to build a future where clothing tells stories of sustainability, heritage, creativity, and conscious living for generations to come.
“The fabric feels incredibly soft and breathable. Knowing that the dyes come from flowers and herbs makes the experience even more special.”
— Riya Mehta, Ahmedabad
“Bageeya’s clothing carries a unique handmade charm that fast fashion can never replicate. Every piece feels thoughtful and artistic.”
— Ananya Shah, Mumbai
“Bageeya represents the kind of fashion I want to support — sustainable, ethical, and deeply rooted in Indian traditions.”
— Kritika Jain, Delhi
“The craftsmanship is beautiful, and the story behind the temple flower dyes makes the garments feel meaningful and soulful.”
— Priyanka Iyer, Bengaluru
